CETA Consulting: Business Development and Intercultural Consulting in Emerging Markets, focused on Southeast Asia and Central Europe.

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Welcome

CETA was established in 2010, headquartered in the European Union in Hungary, has a representative office in Hanoi, Vietnam and a large network of representative partners in Europe and Southeast Asia.

 

We support European clients in the Southeast Asian market, primarily in Vietnam and support Vietnamese companies to introduce their products to the EU market.

 

Besides acting as venture builder, we test new services and projects under CETA’s umbrella until a certain level of maturity.

News

From Cost Advantage to Capability Advantage: HCMC’s Path to Becoming an Innovation Hub

Ho Chi Minh City has set an ambitious goal: to become a leading innovation hub in ASEAN by 2030. This ambition reflects a broader shift in Vietnam’s growth model — from competing mainly on cost

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CETA Consulting: Actively Engaging in Estonia’s Business Delegation Activities in Vietnam

There are business trips that go beyond packed schedules — moments where the real “touchpoints” of international collaboration become visible, tangible, and actionable. Over the past few days, CETA Consulting has had the privilege of

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From Preparation to Execution: Turning EU–Vietnam Opportunities into Real Market Outcomes

After several months of preparation, alignment, and groundwork with European partners, CETA Consulting has officially entered the execution phase of the Leap4Growth (L4G) programme. With Mr. Csaba Bundik joining as Vietnam Market Mentor, this marks

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